Search and Deploy » cpa http://www.thenetsells.com/blog Search Marketing Insights by Search Insiders Mon, 30 Nov 2009 23:03:28 +0000 en hourly 1 http://wordpress.org/?v=3.0 Microsoft Cash Back http://www.thenetsells.com/blog/advertising/microsoft-cash-back.php http://www.thenetsells.com/blog/advertising/microsoft-cash-back.php#comments Mon, 02 Jun 2008 15:47:36 +0000 Glenn http://thenetsells.com/blog/?p=7 Microsoft reaches into its deep pockets to offer cash back on its comparison shopping site. A challenge to Google?

 

Steve Baldwin has a nice post about it over at Mediapost, with some thoughts about whether or not it moves us closer to the CPA (cost per action) holy grail.  I wanted to check this out for myself, even willing to sign up for the service by giving the Empire my name, but when I went to search.live.com and tried to click on the Cash Back image link, I got an error message.  On the actual Microsoft site.  Isn’t that perfect?

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