Scott Margenau sent me this link to Bryan Eisenberg’s post on using social media in marketing.  You should check out this article if you either think (a) social media is the obvious path to viral nirvana that will make piles of profits, or (b) you think (like I tend to do) that social media is hopelessly clumsy as a marketing tool. The article shows an easy understanding of how social media extend the online conversation we have with our customers — Cluetrain Manifesto again, folks — but that this empowerment of the customer is not a total barrier to marketing.  You just need to respect the media, participate appropriately, and let good things happen.  This is a tough sell to control freaks.