Microsoft Tries Again: Bing Search Engine

Hope – and huge financial incentives – spring eternal. Microsoft is going to be launching its newest attempt at search on Wednesday next week when Bing goes live.

MSFT has a sad history with search, slowly losing ground to Google (mostly). They’ve had some really bad decisions (what the heck was ‘live search’ supposed to do running parallel with the generic MSN search engine?) coupled with the fact that Google is good.  And Yahoo is fine.  It isn’t like people couldn’t find information on the web.

But the stakes are enormous, so here we go again.  Some early reviews talk about interesting new features that may appeal to users. For instance, the NYTimes reports that Bing will have a multi-layered search result page that will have a ‘table of contents’ that will be somewhat different for each search. It will suggest drill-down options for follow up searches to help the visitor get to what they want more quickly.

I am looking forward to trying it!