Guidelines for a Business Blog

Ian Lurie has 15 tips for Business Bloggers that might help to rescue your business blog from the dustbin. But is it too late?  Not long ago (July 2008, according to Wired magazine in Nov 2008 issue), Jason Calacanis quit posting to his blog.  Happens all the time, except Jason was one of the mega-bloggers from a few years ago, and literally made millions at it. What happened?  Blogging has become the darling of the marketing set (mea culpa) and therefore mainstream. And, therefore, boring, predictable and commercial.  Still.  Still.  A blog is new content, freshly minted in easy, zippy prose, inviting comments from interested people.  Isn’t there a way to make a business blog interesting?  I mean, Google has a zillion of them, and I know I watch a few of those quite closely. And Ian’s too.  It’s that same old thing again that most don’t like to hear:  you need to put some real effort into it, in the right spirit.  See Ian’s nice post for starters.