There has been so much buzzzzz around Google Wave.  It’s like the launch of the iPhone except I can’t get one!  I’m not on the list!  Can some one help, please?

Luckily, there’s a lot of publishers online who DO have beta accounts, so you can get a look at Google Wave in advance even if you are among the unwashed. Of all the short treatments I’ve seen so far, the one I’ve liked best is from Mashable. This was first published in May and updated several times since — it’s still a hot topic on Mashable for good reason.

Now, if you want the long treatment, take a look at this free ‘Complete Guide to Google Wave‘ by Gina Trapani and Adam Pash.  Edited by Trapani with an assist from Pash, you can browse through chapters online at the site in the link.  You will also be able to purchase a PDF download any day now.  Maybe right now.  Thanks to these guys for putting this together.

My biggest problem in this post is that I don’t know how to categorize it.  The Wave is something new.

With all the buzz surrounding social media and mobile, this research from Exact Target is important. The nugget in the results is this:  even among teens, email is the preferred channel for marketing messages. The respondents tend to see social media and SMS as PERSONAL communication channels, and marketing in them is a turn off.  The research also indicates that the prime time for email marketing is morning, when people are dealing with the stuff in the inbox, and they give messages more time.  Later in the day, emails get only seconds of attention, if any.