Google Personalized Search

You’ve heard about it forever.  The Web History “service” has been available in your Google account for a long time.  Now, Google is using personal characteristics, like IP address and your Web History, to customize search results.  

This will change the results a searcher will see if they have this feature turned on.  The SEO world gets a little more complicated all the time, doesn’t it?  This should help people get better search results if they know how to use it.  That’s another issue.

Read about it from Googler Rachel Garb.