Pay Per Click Tips for Travel Businesses

SEOOptimize blog recently posted on the ComScore travel study about “10 Ways to Improve your Google PPC Campaign“.  Some of these tips make sense only for the biggest businesses, but there’s information in here about the purchase decision timing and marketing targets that could be helpful for many kinds of travel businesses.  For instance, people are 30% more likely to purchase a vacation package on a Monday or Tuesday — so you might consider targeting more of your PPC budget to those days.  Everything helps in this lousy market.