Google Updates Quality Score

Ad position is important — higher on the first search result page translates into more clicks (not always more sales!). Google’s Quality Score for your ad is one factor that determines position. It is based on the keyword match between query and ad, your maximum CPC bid, and the quality of your landing page.

Now Google is updating how the Quality Score is calculated. The Score will be calculated dynamically. Instead of a minimum CPC, you will be shown the estimated bid price for a first page ad position. And, the system will no longer mark some keywords as unavailable to an advertiser based on a past Quality Score. See the details in Google’s blog post on Quality Score Improvements.