Archive for November, 2009

Meet Screenr

Monday, November 30th, 2009

Screenr is a cool app that is married to Twitter but also lets you connect to other parts of the web. What it does is let you record your screen movements in a resizable window and then upload it as a video. It pretty much begs you to Tweet it through its tight integration with Twitter, but you can upload from the admin to YouTube, or you can embed it in your blog, as I do below.

I made this screenr for a presentation at SLOSTC — Hope I get a chance to use it! — so there’s no sound on it because I’ll talking over it (I won’t have good speakers at the event, but online it would work well with voice).

Social Media Promo

Tuesday, November 17th, 2009

Erik Qualman wanted to get help promoting his new book, Socialnomics, so he made this video viral-bait (can I say that?).  It’s been kicked around the Internet so much I’ll be surprised if you haven’t seen it.  But if you are one of the few, this is a pushy, catchy, in your face statement that Social Media Marketing is HERE and NOW.

Using Google Wave

Saturday, November 14th, 2009

Google Wave has been in beta for several months now and it’s still a trending topic.  In this post, I want to link you to some Wave examples collected by Mashable.  For a basic review, re-visit my earlier post on Google Wave.

Has Twitter Had It?

Saturday, November 14th, 2009

Amazing how fast this meme has spread:  did you hear?  Twitter’s visitors fell in October! The party is over!

Or maybe not. The information that is generating all this buzz is in the new data that shows Twitter unique visitors declined 8% in October, to a bit under 20 million.  The chart I’m importing here is from Mashable’s article, which uses data from Compete.

Mashable: Compete Data Shows Twitter Flatlining

Mashable: Compete Data Shows Twitter Flatlining

Not to be outdone, TechCrunch published a trouble with twitters article using similar data, this time from ComScore.  Their chart looks pretty much like the one above.

Can it be true?  I’m betting it’s not.  The unique visitors counts certainly don’t include all the mobile use, and do they include users who never actually go to Twitter to post their tweets, using Tweetdeck or Seesmic or something (someone out there knows the answer to this question — please let me know).

In addition, Twitter just signed big search deals with Bing and Google that are barely off the ground. These deals cannot manufacture Twitter visitors overnight, but they certainly can help Twitter keep operating while they build out their platform — and who knows what we’ll see.  I for one am going to be more inclined to use Twitter now simply because I can post updates to LinkedIn simply by adding #in to the tweet, an upgrade just about a week old.

Twitter is a professional’s tool, a business tool.  So it’s not going to get a lot of purely social users and that limits its growth.  But not its value.  I’m more interested in seeing how intensely people use it to share and communicate with peers, or between company and customer. Building out from the Lists function to give companies private networks has often been mentioned as one direction Twitter can go.  There will be other uses.

I think it still has legs.

Google Wave

Thursday, November 12th, 2009

There has been so much buzzzzz around Google Wave.  It’s like the launch of the iPhone except I can’t get one!  I’m not on the list!  Can some one help, please?

Luckily, there’s a lot of publishers online who DO have beta accounts, so you can get a look at Google Wave in advance even if you are among the unwashed. Of all the short treatments I’ve seen so far, the one I’ve liked best is from Mashable. This was first published in May and updated several times since — it’s still a hot topic on Mashable for good reason.

Now, if you want the long treatment, take a look at this free ‘Complete Guide to Google Wave‘ by Gina Trapani and Adam Pash.  Edited by Trapani with an assist from Pash, you can browse through chapters online at the site in the link.  You will also be able to purchase a PDF download any day now.  Maybe right now.  Thanks to these guys for putting this together.

My biggest problem in this post is that I don’t know how to categorize it.  The Wave is something new.

Tweets to LinkedIn

Tuesday, November 10th, 2009

Yet another deal for Twitter, this time to connect tweets to update feature in LinkedIn. This is more confirmation that Twitter is in for the long haul – who needs advertising when you can cut deals like this?

I think it also confirms Twitter’s status as a professional’s tool.  It’s a good place to follow and talk with people in your industry, or to search for conversions about your business. You can use it, like LinkedIn, to market yourself.

And, finally, one more time:  open networks beat walled gardens on the Internet.  People are starting to speculate whether Facebook is at its peak or even starting to decline, while Twitter continues to grow.  The very public nature of Twitter is what makes it go.